https://www.theguardian.com/higher-education-network/2016/jul/06/dont-turn-students-into-consumers-the-us-proves-its-a-recipe-for-disaster
"Things get complicated when we liken students to customers. As early as 400 BC, Socrates understood that doing so was a mistake. Establishing such a relationship creates “merchants of knowledge,” as he put it, who are willing to give students what they want rather than what they need in order to keep the money flowing. Introducing this market-based exchange, explained Socrates, had a corrupting effect on the teaching and learning process. If only we had listened."
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